Friday, November 9, 2007

Our Ultimate Edge


“A pleasant surprise”

It was about 11 o’clock when I heard my cell phone vibrate on my fat wallet. Already so dazed, I struggled to manage a clear path to my phone, once and for all to end the annoying tremors. I did not know this at the moment, but this phone call was worth thousands of dollars. After clumsily stumbling over my 10$ Target (TGT) beanbag chair, I managed to answer my cell. To my pleasant surprise, it was my ex-roommate who we’ll call, ‘The Rascal King’.

“Black, I’m on my way back to Tampa! I’ll be at your apartment in ten minutes!”, Rascal excitedly exclaimed.

“I don’t know man, I’m kind of tired”, I mumbled exhaustedly.

“I have Blue Moon”, Rascal stated.

“I’ll unlock the door”, I replied without hesitation.

After patiently waiting, Rascal finally arrived and was setting up camp in my living room. Rascal then started pulling out his “supplies” from his backpack. “Cell phone, check; Cell phone charger, check; Blue Moon, check; Well, I have everything!”

It wasn’t the Blue Moon that caught my eye, but his sleek ‘Blackberry Pearl 8100 Smartphone’. I began to indulge in all of his band new cell phones’ features and was thoroughly impressed. While I was having my revelation Rascal was ranting about all his cell phones’ features, the voice activated dialing, Blackberry Maps, its’ two gigs of memory. I previously knew Blackberry cell phones, which are made by ‘Research In Motion’ (RIMM), as being specifically for businesspeople and only being popular in the business world. What was Rascal, a 20 year old alcoholic/stoner, doing with the top of the line business cell phone? Were these now acceptable for anyone, businessman, alcoholic, or college student to own?
If that was not enough, a few weeks later I was visiting my parents house when my parents reported to me that they had purchased brand new Blackberry Pearls for my older brother and younger sister. It then became apparent that these cells phones were indeed for everyone, which at the time was a beautiful hint to investigate further.

The moral to this story is you can find hints to great investments by being observant, especially around college students. I mean after all, a large portion of college students are innovators who stay ahead of the latest technologies, fashions, and trends and most don’t even realize it. From the clothes we wear, to the places we eat, we are all material boys and girls. No matter what the situation is, walking around campus, having a drink or two at the bar, practicing in illegal drug use with your friends, there are an abundance of opportunities just waiting to be discovered.

And whatever happened to Research In Motion? Last year, a share of Research In Motion was worth about 40$ per share (adjusted for splits). Today, one share of RIMM is now worth 130$ per share or a 225% return. According to McNeese State University, the average college student spends $466 per year on alcohol making a full four year trip worth $1864 in alcohol consumption. If you were to invest $1864 in RIMM last year, it would now be worth $4194. Or if you were willing to take a risk with some of your loan money and invest $5,000 last year, it would now be worth $11,250. Now that’s one hell of a kegger.

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